1.  Commitment
    I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its clients and current and future teammates at all times.
  2. Ownership
    I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
  3. Integrity
    I always speak the truth. What I promise is what I deliver. I only make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity, and I clear up all broken agreements immediately.
  4. Excellence
    Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.
  5. Communication
    I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize first and then look for a solution. I only discuss concerns in private with the person involved.
  6. Success
    I focus my thoughts, energy, and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence, and personal confidence. I am a successful person.
  7. Education
    I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.
  8. Teamwork
    I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.
  9. Balance
    I have a balanced approach to life, remembering my spiritual, social, physical, and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality renewal time to myself and with my family.
  10. Fun
    I view my life as a journey to be enjoyed and appreciated. I create an atmosphere of fun and happiness for all around me to enjoy as well.
  11. Systems
    I always look to the system for a solution. If a challenge arises, I use a system correction before I look for a people correction. I follow the system exactly until a change or new system is introduced. I suggest system improvements at my first opportunity.
  12. Consistency
    I am consistent in my actions at all times. I am disciplined in my work, so my results, growth and success are consistent and so my clients and teammates feel comfortable in their interactions with me.
  13. Gratitude
    I am a truly grateful person. I say thank you and show appreciation often and, in many ways, so that all around me know how much I appreciate everything and everyone in my life. I celebrate my wins and the wins of my clients, and team.
  14. Abundance
    I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others, and I accept that abundance only shows up in my life to the level at which I show up.
  15. Diversity
    I value and respect different opinions, backgrounds, beliefs, sexual orientation, heritage, and life experience in all that I do personally and professionally. I intentionally seek environments, teams, colleagues, clients and causes that embrace our differences as well as our common humanity.
  16. Growth
    I believe that personal, professional, and corporate growth must be aligned to be sustainable; that a love of learning and resilience are essential for great accomplishment.

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